AuthorThorstein Veblen1857–1929The Theory of the Leisure Class (1899), by Thorstein Veblen, is a treatise on economics and sociology and a critique of conspicuous consumption as a practice tied to social class. It appeared during the American Gilded Age (1870–1900), a period dominated by enormous fortunes such as those of John D. Rockefeller, Andrew Carnegie and Cornelius Vanderbilt. The book grew out of three articles Veblen published in the American Journal of Sociology between 1898 and 1899: "The Beginning of Ownership", "The Barbarian Status of Women" and "The Instinct of Workmanship and the Irksomeness of Labour".
Veblen argues that modern economic institutions preserve traits inherited from tribal and feudal societies. The propertied class, which he calls the leisure class, is distinguished not by productive usefulness but by displaying its superiority through idleness, ostentatious spending and the possession of goods and cultural markers such as refined education or polished manners. By contrast, the middle and working classes are the ones who actually sustain the production of the goods and services society needs. For Veblen, technology and the industrial arts are the creative forces of the economy, and the pursuit of status, rather than the rational satisfaction of needs, explains much of human economic behaviour.
The work introduced concepts that became famous, among them pecuniary superiority, pecuniary emulation, vicarious leisure and conspicuous consumption. With them Veblen challenged the neoclassical economics of his day, which portrayed people as rational agents seeking utility, and proposed instead a view in which social prestige outweighs personal pleasure. His analysis also questioned the notion that showy consumption signalled progress, linking it to the legacy of a predatory culture. The book influenced later sociology and institutional economics, although some critics objected to its satirical tone and to its bleak reading of American society.
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